DIPMIXES FOR PRIVATE LABEL CUSTOMER

About the concept

BRIEF CONCEPT DESCRIPTION (why it is needed in the market and its added value): Customer needed a blue cheese dipmix for their chicken wings-dish at their restaurants. It was a hit and then copied to supermarkets for direct consumer use. Later on, additional flavors have been developed and the work continues.

PRODUCTS OR PRODUCT CATEGORIES BEING SOLD (value added): Dip mixes

CUSTOMER SEGMENT (to whom the concept is offered):Food Industry and Retail.